MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. Member engagement? Post some specific content to social media? Which month is the slowest month for events?

How To 52

How To Social Media Certificate FAQ 52

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Make your teaching relevant. Millennial learners are more likely to perform better when instructors connect their lessons to real life.

millennials 245

millennials LMS Price Education 245

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Aaron Wolowiec

OCTOBER 18, 2016

Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. 1 CMP credit. More info/register. Matt Turner.

San Jose 369

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Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. Your members must be pretty tech-savvy. You’re a big proponent of social media. For social media to work, you need to be consistent.

Social Media 60

Social Media Louisiana Video Technology 60

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, social media, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m. 1 CAE credit. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

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Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 62

Directory Communications Content Survey 62

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Reid All About it

SEPTEMBER 15, 2023

Creating Room for Innovation by Letting Go of Legacy Programs Whether it’s a magazine that no longer makes sense, a pet project of a former chief elected officer, or a program that has significant for-profit competition, it is up to the chief staff executive to keep these programs alive or build support for making necessary changes.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 8: Have Speakers Blog on Your Community.

Library 120

Library Handbook Directory Conference 120

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? What does this have to do with you, an association professional? Don’t feel bad.

How To 61

How To Survey Communications Video 61

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

AUGUST 23, 2017

AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members. Such tools could include a print magazine, digital media, social media, events or a career center.

millennials 62

millennials Revenue Tools Content 62

Association Adviser

DECEMBER 17, 2013

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. According to Donovan, the need to measure social media isn’t confined to associations, as social media eats increasingly into marketing time and budgets.

Social Media 60

Social Media Sample New York City Revenue 60

AssociCom

MARCH 8, 2012

They were talking about association boards, associations being about relationships and how social media means that associations are no longer the sole custodians of relationships. Murray and Terry were having a wide ranging discussion while watching the tweets come in.

Blended Learning 40

Blended Learning Social Media Library Communications 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

SEPTEMBER 24, 2013

As the old Groucho Marx line goes, “I wouldn’t belong to any club that would accept me as a member.” ” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. Source: Association Adviser eNews and Naylor, LLC, 2013.

Georgia 60

Georgia America Maryland Resources 60

Reid All About it

JANUARY 6, 2023

Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. Supercharge Your Social Media: Tips and Tricks on How Often to Post. The lack of member engagement is a common problem that many associations experience.

Revenue 42

Revenue North Carolina Education System 42

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Is it reaching your members? Get 30 more quick and easy ideas for social media posts for your association now ». There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. Probably not.

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Mizz Information

DECEMBER 14, 2011

Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. No magazine. How are people supposed to feel part of something if they forget theyre even a member because nobody is driving the bus? No newsletter. Subscribe via email.

Social Media 40

Social Media Revenue Discount Newsletter 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Leadership buy-in is essential.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 20, 2014

Before joining PPA, Starke worked as editor and community manager at online magazine Being Human , which gave her a keen interest in, essentially, what makes people tick. ” For those reasons, Starke says she is generally opposed to using prizes and incentives to drive community engagement.

Social Media 40

Social Media America Tips Committee 40

WBT Systems

JULY 19, 2016

Content curation has been around for hundreds of years, since humans started collecting and organizing information and artifacts, but it has taken on a new meaning in this age of the internet and social media – now there is more information at your fingertips than ever before. Curation is more than just collecting information, however.

Content 244

Content Education LMS Learning Management System 244

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. Track member engagement on the digital edition of your publications. Here is an example of the American Bankers Association’s bimonthly magazine website.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. Social media. Print and digital magazines and/or journals. By creating value for associations, outsourcing creates value for members and contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 60

Communications Content Survey Social Media 60