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Association Brain Food: 2.9.24

Reid All About it

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. They describe how technology can help strengthen your organization’s culture. You can add magazines and websites too, which is how I found the Cook’s recipe. Event trends. Data, AI and value propositions. AI literacy.

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3 technologies associations can use to connect with members and grow their audience

Association Success

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

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3 Reasons Why Social Media is Harmful to Your Association

.orgCommunity

Most of us are routinely posting member information, pictures, stories and video to social media. All of this social media interaction on topics related to your members and association is good right? Should you even have a website if you’re posting to these free and wonderful social tools? It used to be so easy.

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Balancing Traditional and Trending Member Communications

Association Adviser

At the same time, print media is seeing a resurgence. The print magazine was the second most highly valued communication channel this year. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members.

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Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

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Association Brain Food Weekly: 7.30.21

Reid All About it

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue.

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The communications struggle continues

Aaron Wolowiec

While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.