Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 64

Revenue Content Survey Newsletter 64

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. A reader learns about the lead magnet through a promo (call-to-action) in a blog post, newsletter, or social media update.

Content 150

Content Marketing Education Course 150

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

JANUARY 24, 2019

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. You should also include regular calls for member-created content in your magazine, newsletter and on social media. How Content Opens the Door to New Streams of Non-Dues Revenue.

Communications 61

Communications Content Newsletter Directory 61

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Popular tactics include: Creating shareable graphics for social media platforms. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

Communications 113

Communications Puerto Rico Social Media Newsletter 113

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . A longtime member might share a post that prompts new members to join, or someone in a related industry might get their entire office hooked on your newsletter.

Content 107

Content Strategy Library Newsletter 107

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Talking New Media. Does your association have a magazine, newsletter, directory or website in need of revival? Meagan Rockett. Greenfield Services, Inc.

Directory 60

Directory Texas Newsletter Social Media 60

Association Adviser

NOVEMBER 14, 2013

How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

NOVEMBER 13, 2018

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 62

Directory Communications Content Survey 62

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

DECEMBER 14, 2018

There are non-scary ways to embrace technology to better engage with your members and to maximize non-dues revenue for your association. Ever read a recipe in a print magazine and then gone online to watch a video of someone making that same recipe? Let’s look at a few: Multi-channel publishing pulls in more readers and viewers.

Technology 65

Technology Revenue Content Social Media 65

Associations Now

AUGUST 22, 2017

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers. This, I think, buys the association space some time.

Video 64

Video millennials Social Media Revenue 64

MemberClicks

JULY 12, 2022

The fair share model provides membership pricing based around the member company’s: Number of employees Revenue Size Other factors. For a member referral, consider the revenue from one sale and then multiply it by the number of sales a member could expect from one referral. Fair share model. Investor membership model.

How To 52

How To Directory Price Columbus 52

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. These articles are compiled into a special section in the organization’s quarterly magazine leading up to the show. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

AssociCom

FEBRUARY 15, 2012

I call these eras – Meet, Mail, Magazine and Moderation. The next step in association communication evolution was the magazine. Magazines were really a further development of printing technology but the reason I am calling it a milestone in the evolution of communications was the ability to advertize. M oderation.

Communications 40

Communications Newsletter Technology Revenue 40

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. To combat information overload and serve a diverse audience, you need to integrate all of your media channels and provide readers with useful snippets they can consume when their schedule permits. our readers? affinity programs). affinity programs).

Revenue 60

Revenue Industry Social Media Process 60

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Supercharge Your Social Media: Tips and Tricks on How Often to Post. Host: Professionals for Association Revenue.

Revenue 42

Revenue North Carolina Education System 42

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

FEBRUARY 15, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Georgia 60

Georgia Directory Newsletter Conference 60

AMR Management Services

MARCH 29, 2011

Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Or, how can we bring in more revenue for the content were already producing? Should we be publishing a print magazine or an e-newsletter? A website or social media? A video or a white paper?

Library 64

Library Newsletter Kentucky Content 64

Disciple Media

APRIL 5, 2023

It is this ability to build and nurture personal relationships with other members that separates an online community from, say, magazine subscribers or music fans who share common interests but never communicate with each other. Enhanced revenue: The best community apps give you total control over monetization. What are the benefits?

Cost 36

Cost Software Tools Content 36

Mizz Information

DECEMBER 14, 2011

Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? No newsletter. No magazine. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Revenue Discount Newsletter 40

SCD Group

JANUARY 6, 2013

Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) This worked/works great! And, if so, when?

System 40

System Social Media Content Cost 40

Association Mavens

MAY 5, 2014

And so if it’s time for the conference they’re going to get pulled on to the conference, or if it’s time to edit the magazine, they’re going to get pulled on to editing the magazine. The way that we used to engage members was through the magazine and through face-to-face events and through volunteering. Ben Martin: Yeah.

Social Media 40

Social Media Strategy Software Newsletter 40