Association Adviser

MAY 23, 2018

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Here is an example of the American Bankers Association’s bimonthly magazine website. Here are two great examples: IA Magazine and ABA Banking Journal. It’s also great for recruitment!

Revenue 69

Revenue Survey Communications Newsletter 69

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Rebranding also involves your color scheme, tagline, and messaging.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. The Hold A Sign Meme.

Social Media 28

Social Media Idaho Oregon Case Study 28

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. Gen-Xers, research tells us, are inspired by entrepreneurial approaches and celebrate individual effort and risk-taking.

millennials 150

millennials Certificate Project Committee 150

SCD Group

JANUARY 13, 2013

See A Murder Mystery via Social Media – The Viewers Pick the Killer.). Most associations are seeking ways to engage members, renew members and recruit new members. Many associations continue to offer the core member benefits: newsletter, magazine, conference, webinar, advocacy, networking, etc.

Hawaii 40

Hawaii How To Newsletter Survey 40

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. If they’re so good at content, though, why not?

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

JUNE 18, 2013

In addition to our annual conference, which attracts about 600 attendees, we publish a monthly magazine, Texas Independent Banker, plus the Capitol Comments newsletter, a “hot topics” summary of legislative and regulatory concerns, a white paper research series on important banking issues and we provide leadership training.

Texas 60

Texas Austin Social Media Recruiting 60

Reid All About it

JANUARY 6, 2023

Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. Supercharge Your Social Media: Tips and Tricks on How Often to Post.

Revenue 42

Revenue North Carolina Education System 42

SCD Group

JANUARY 6, 2013

Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) This worked/works great! And, if so, when?

System 40

System Social Media Content Cost 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Price 40

Price Marketing Cost Survey 40