Marketing Massachusetts Member Engagement Strategy 
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. More info/register (ASAE members only). Gamification at events.
Reid All About it
MARCH 12, 2021
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Dive deeper into the foundational elements of digital marketing success.
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Reid All About it
JULY 9, 2021
Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.
Reid All About it
JULY 23, 2021
Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.
Reid All About it
MARCH 15, 2019
Being from Massachusetts, we scoffed at such a ridiculous statement. Hear about strategies to make team members more effective, and make the planning workflow less stressful. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Civil Eats ). Tue 3/19 at 2 p.m.
Reid All About it
MAY 29, 2020
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Higher Logic
MARCH 19, 2019
Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. Promote, promote, promote.
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