Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.
Higher Logic
SEPTEMBER 25, 2018
After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.
Higher Logic
MARCH 19, 2019
Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community.
Reid All About it
MARCH 12, 2021
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.
Reid All About it
JULY 9, 2021
Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.
Higher Logic
MAY 2, 2019
Successful publications are well thought out with their target audience in mind – you won’t get there by playing a guessing game to understand your members. Tracking behavioral data offers valid insights about how your members engage with your association online. Utilize Engagement Tools to Increase Publication Awareness.
Expert insights. Personalized for you.
.png)
173 
Let's personalize your content