Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. More info/register.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

Associations Now

JUNE 25, 2015

“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Survey Video 40

Reid All About it

FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

SEPTEMBER 6, 2019

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? . Turn Member Engagement and AMS Data into Effective Marketing. CAE credit.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Host: American Marketing Association. Membership Recruitment: How to Reach New Markets.

Revenue 39

Revenue Technology Video LMS 39

Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States. ”).

Discount 40

Discount Proposal United States Case Study 40

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Helping members with their biggest challenges.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

OCTOBER 22, 2014

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. In the United States, we believe in democratic principles. Meanwhile, according to a study by Marketing General Inc. Power to the people!)

Handbook 40

Handbook Proposal United States Sample 40