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Reads of the Week: February 22, 2013

Reid All About it

Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina. In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. Tagged: Content Marketing. The power of Twitter!

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Association Brain Food: 10.27.23

Reid All About it

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? We spent last weekend at my niece’s, who lives just down the road from the Intracoastal Waterway, across from uninhabited Masonboro Island in North Carolina. But you have to admit when you do. CAE credit.

LMS 256
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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Roasted sweet potatoes—a North Carolina match made in heaven. Sorry, soapbox topic. I always julienne and sauté my greens.

Revenue 272
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Association Brain Food Weekly: 3.27.20

Reid All About it

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. Arianna Rehak at Matchbox Virtual Media has lots of experience running virtual events—you may know her work with Association Success’ Surge summit but that was just the beginning.

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Reads of the Week: March 1, 2013

Reid All About it

Have you heard about the Copyright Alert System that was launched this week? One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. Tagged: Community , Web and Social Media. She writes: . “As The Dish ).

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Association Brain Food Weekly: 3.12.21

Reid All About it

WBT Systems introduces a new brainstorming and innovation tool: jootsing. It means “jumping out of the system.” In North Carolina, it’s shad roe season for the next two weeks. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370
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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.