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Alumni Associations Use Social Media to Reinvent Donation Drives

Associations Now

Berkeley even got a few famous alums together to promote the event in a viral video: Such campaigns are becoming more common in both the United States and Europe, as alumni associations and their parent schools try to attract new audiences. How’s your alma mater reaching out to you on social media these days?

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Color Me Impressed: The Smart Set for September 2011

Reid All About it

a Massachusetts supermarket chain, exceeded his expectations on a miserable day. When I read this New York Times story I immediately thought, aha, marketing genius. It’s an example of great social media monitoring leveraged into a PR coup. “Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs.

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3 Topics for Medical Society Execs to Watch

Forj

Shannon Goecke , Director, Membership, and Marketing, California Academy of Family Physicians and Elizabeth Lukrich , Manager, Communications and Social Media, California Academy of Family Physicians. Using Member Personas for Smarter Marketing and Increased Engagement . Association Management Challenge.

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Commenting Reveals All

Guilt by Association

Whenever you set up a blog, a wiki, or any other social media tool that invites user comments, you’re making a choice. How you do that says a lot about your own readiness for social media. Our Massachusetts Medical Society blog started with “open and easy” approach, and we became an easy mark.

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Association Brain Food: 5.6.22

Reid All About it

He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. Andrew Hutchinson, Social Media Today ). Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. benberkowitz - Benjamin Berkowitz; New Haven, Connecticut; SeeClickFix.com.

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Crisis Communication Planning Now Includes Social Technologies

Guilt by Association

The terrorist attacks in Mumbai last month were Twitter’s coming out party, according to the New York Times. A few days later, Jeremiah Owyang of Forrester sounded my wake-up call : Now that social technologies are becoming mainstream, do your crisis communications plans account for them? For us, the answer was no.