Membership Marketing Video: Pennsylvania Builders Association. Get your FREE copy to learn what the winning associations did, how they did it, and the impact it had on members as well as the industry. Member Engagement Revenue Solutions GrowthThe Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. MORE

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Turns out 1,100 nonmember physicians were buying malpractice insurance that should have been available to members only. And association staff members didn’t discover this until they looked closely at the data. They had 1,100 new members. Drilling down and finding information about certain members once took days. MORE

Entries were judged on creativity, industry impact, value to association, value to members, and replicability. Also earning top recognition was the Large Association winner, Pennsylvania Builders Association (PA); the Medium Association winner, Tidewater Builders Association (VA); and Small Association winner, University of Cincinnati Construction Student Association (OH). Member Engagement Revenue Solutions Growth MORE

Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. A new member welcome call might work great, but there’s not enough money, time, or emotional energy to do it for all new members. Perhaps printing a note to look handwritten saves staff time but to members, it seems just like any other promotional piece. Some associations do this by identifying at risk-members. MORE

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. The report reveals best practices in new member engagement, onboarding, orientation and retention, along with expert video commentary from Amanda Kaiser. Member Engagement Scoring. MORE

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind. Wish List Item #1: Engagement. The most common wish list item that we heard was deeper member engagement. MORE

MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Coincidentally, I saw people talking about this member need in the chat boxes at ASAE TEC. . More info/register (fee for ASAE non-members). MORE

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Engagement That Scales. MORE

One association’s key engagement metric answers a simple question: How many members’ engagement score is zero? Last week I asked what an organization-wide member engagement metric would look like. This week we have an example, from the Pennsylvania Institute of Certified Public Accountants, and it is elegant in its simplicity. PICPA started building a “Composite Engagement Score” about 18 months ago and rolled it out in February. MORE

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members. Further, many of our members may not even be aware of these changes—and if they are, they can feel overwhelmed and uncertain of what to do to be successful. Member Engagement Strategies. MORE

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Organizations are using this reality tech to develop event education and engagement. MORE

Managing the Membership Journey via Silverbear Member Solutions As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey. A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. MORE