Membership Marketing Video: Pennsylvania Builders Association. Get your FREE copy to learn what the winning associations did, how they did it, and the impact it had on members as well as the industry. Member Engagement Revenue Solutions Growth MORE

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Turns out 1,100 nonmember physicians were buying malpractice insurance that should have been available to members only. They had 1,100 new members. MORE

Entries were judged on creativity, industry impact, value to association, value to members, and replicability. Member Engagement Revenue Solutions Growth MORE

Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. A new member welcome call might work great, but there’s not enough money, time, or emotional energy to do it for all new members. MORE

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. MORE

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. Wish List Item #1: Engagement. The most common wish list item that we heard was deeper member engagement. Dombrowski sees each member as a conduit to others. MORE

One association’s key engagement metric answers a simple question: How many members’ engagement score is zero? Last week I asked what an organization-wide member engagement metric would look like. MORE

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members. MORE

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Unlocking Revenue by Driving Learner Engagement. MORE

Managing the Membership Journey via Silverbear Member Solutions As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey. A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. MORE