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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.

Michigan 190
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[GUEST BLOG] If Everyone Goes Left, Go Right

GrowthZone

This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. There is a real problem in the chamber industry. It’s conformity. It stands out. It was scary. It was risky.

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What’s trending?

Aaron Wolowiec

From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up.

Georgia 100
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Association Brain Food Weekly: 10.20.17

Reid All About it

Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Does your organization have a social media strategy?

DC 150
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Reinvent What You Do, Not Who You Are

Association Subculture

Narcissism is not a business strategy. We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. There are millions of technologies that we should be embracing. However, we will not get there with extractionist, reductionist thinking.

Detroit 100
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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0.

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Making the Case for an Interim Association Executive : Off Stage

Off Stage

I have a friend, now retired, who served as AE of a Michigan Realtor association for over 40 years. The leaders had no transition strategy for either a planned or unplanned departure of their CEO. Technology. Social Media. 14, 2011 - Making the Case for an Interim Association Executive. false false false.