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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Board diversity. Burning Man FOMO. Where are the pitfalls?

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Association Brain Food Weekly: 8.27.21

Reid All About it

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Nir Eyal would like you to stop calling everyone “ addicted to technology.” I don’t think technology is to blame.

Tampa 200
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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. Host: ASAE Technology Professionals Community. More info/register. Mariama Boney LMSW, CAE.

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Association Brain Food: 2.10.23

Reid All About it

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. If you pre-order the book by the 13th , you can sign up for a free companion workbook. More info/register. More info/register. 1 CAE credit.

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

Shop Near Home for the Holidays encouraged the Sandusky County, Ohio, community and visitors to shop local during the holiday season. It was featured in print editions of local publications, and the chamber’s team created a text and email strategy for the public at large and passholders based on check-in totals and prize redemptions.

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. While millennials got comfortable with technology at an early age, members of Gen Z were digital-first from Day 1. True ‘Digital Natives’.

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Successfully Embracing Change is a Team Effort

Association Adviser

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. But we had some technology advantages that older associations struggled with.

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