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What is Customer Experience (CX)? Crash Course

Fonteva

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What are the benefits of an intentional CX strategy? Improve retention.

Course 52
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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. By concentrating resources in one venue, recruiters can offer a more compelling experience.

System 60
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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Online tools like Causecast are exploding in popularity,” said Chris. “I’d listened to my colleagues in the teachers’ lunchroom.

Project 28
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5 Types of People Who Need Nonprofit Fundraising Training

Achieve

effective fundraising strategy. Every fundraiser needs an education in the basic principles that apply to all fundraising efforts as well as an overview of the possible tools they could use. As board members, they have a fiduciary responsibility for the organization. as they function as ambassadors for your organization.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We hope you can leverage this data to design strategies that add value to both you and your customers. source: ESPN) March 31, 2020 – Tokyo organizers said Monday the opening ceremony will take place on July 23, 2021 — almost exactly one year after the games were due to start.”The This will only accelerate our progress.”Last

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We hope you can leverage this data to design strategies that add value to both you and your customers. source: ESPN) March 31, 2020 – Tokyo organizers said Monday the opening ceremony will take place on July 23, 2021 — almost exactly one year after the games were due to start.”The This will only accelerate our progress.”Last