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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Google rankings. But how do they do it?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Outshine Your Competition: 7 Social Media Tips for Lighting Manufacturers

CMA Solutions

If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, case studies and, above all, social media. Share customer testimonials with images of their projects illuminated by your lighting solutions.

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New Videogame Nonprofit Gives Gaming Culture a Few Extra Lives

Associations Now

The nonprofit Video Game History Foundation, launched this week, is getting up and running by releasing vintage marketing materials from the Nintendo Entertainment System’s 1985 launch. The newest entrant into this space is an organization called the Video Game History Foundation , which formally launched this week.

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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

By 2025, that number is projected to increase to almost , 4.41 Here’s further demographic breakdown of social channels to help you generate the right platform for your goals: Utilize Video Social media provides a hodgepodge of content to the average consumer. That’s where video comes in. In 2020, over , 3.6

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National Cable & Telecommunications Association Gets a Makeover

Associations Now

“The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy. In response to that evolution, the association has been working on its rebrand for several years.

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Five Big Lessons From ASAE’s Tech Conference

Associations Now

From content strategy to video to AMSes, five useful insights you can take back to your association from National Harbor. An effective video takes many forms. All of these approaches work effectively for video. Since August, the video has drawn nearly 100,000 views on YouTube. Legacy is a limiting factor.