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15 Changes in the Learning Business Landscape

Leading Learning

Of course, as will be the case with a number of the changes we discuss here, the ease with which video can now be produced and distributed means there is a lot of it out there, so the stakes are much higher to create video that stands out and is truly effective. As with video, it would be hard to underestimate the impact of social media.

Course 101
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Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well.

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Association Brain Food Weekly: 9.18.20

Reid All About it

WBT Systems explains how to market your association’s credentialing programs in a crappy economy. How to teach an old blog new SEO tricks. Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. How to Go Virtual (While Still Creating an Engaging Experience). Virtual conferences. Fri 9/18 at 1 p.m.

Montana 350
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The Correlation of Social Media Usage and Membership Growth

Membership Marketing

The Correlation of Social Media Usage and Membership Growth. I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. First of all, there has been an explosion of the use of social media in associations. Speaking Engagements.

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The Radiohead Guide to Getting Noticed Online

Associations Now

In 2000, the rock band Radiohead did something very surprising: It topped the Billboard 200 without the help of radio, traditional press, and MTV. The lesson highlighted by the 2000 release of Kid A —to be an early mover in using a given marketing technique—is one the band has used repeatedly since then. pic.twitter.com/zv5QKnDeGh.

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The Art of Tidying of Your Online Professional Network Connections

Beth Kanter

I’ve just finished teaching an online course for The Knight Digital Media Center @ USC Annenberg for community foundation leaders on practical networked leadership skills. But having a core isn’t enough, with online social networks there is the power of weak ties.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

Of course things have changed a lot. “No, Eager to make my point, I polled my fellow Gen-Xers on which fundraising platforms have had the most disruptive impact on charitable giving since 2000. Disrupting Fundraising Since: 2000. Everything,” I replied. His look showed that he wasn’t surprised. After all, I was ancient.

Project 28