Membership Marketing

FEBRUARY 16, 2011

And of course, no specific responses will be reported from any individual or organization without specific written consent. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Cost of Wrong Strategy. (8). Awareness.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Of course, I realize identifying and measuring such impact in the association context is challenging. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Of course, the topic of social media came up for conversation. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. How to Calculate Where your Membership is Headed.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves.

Marketing 40

Marketing Price Survey Analysis 40

Leading Learning

MAY 22, 2022

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. But still, 1.2M+ students signed up for a course in learning how to learn ?

Mooc 72

Mooc Course Video Education 72

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. To maximize the size of their blue oceans, companies need to take a reverse course. How to Calculate Where your Membership is Headed. Tony Rossell.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

Of course, you then put the expires into future direct mail as well. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

Of course, tailoring your communications so that the member both recieves value AND perceives they are recieving value is another question entirely! The problem is that most associations haven't really figured out how to tap in to it. How to Calculate Where your Membership is Headed. Here’s How to Engage Your Members.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 10, 2012

Of course, I agree that not all stakeholders will take advantage of every value offer made by their associations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed.

Products 40

Products Survey Social Media Price 40

Membership Marketing

APRIL 9, 2010

I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. You may want to take at my July 12th post on establishing a social media strategy and our benchmarking report has a couple of findings related to social media and membership. growth strategies. (4).

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

JANUARY 27, 2010

For a full discussion on testing lists, take a look at my post, Five Strategies for Picking the Best Marketing Lists. One man’s guess on the proper course was as likely to be as good as another’s. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Recruiting 40

Recruiting Recruitment Marketing Price 40