Remove 2000 Remove Leadership Remove Recruiting Remove Revenue
article thumbnail

The World of Opportunities for AMCs: A YM Perspective

YourMembership

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. The side effects of this change are: A loss of traditional revenue generated by membership dues. The loss of leadership vital to the health of the organization.

article thumbnail

Association Brain Food Weekly: 9.18.20

Reid All About it

Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. How to Project Leadership and Get Results on Video Conferences. Understanding the Digital Ad Revenue Potential of an Association App.

Montana 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Membership Recruitment. (4).

article thumbnail

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. A multi-channel approach is best. Its not easy.

article thumbnail

Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Having a clear message from leadership regarding the vision and purpose of the organization. Membership Recruitment. (4).

article thumbnail

Four Reasons Why Thriving Membership Organizations Stop Growing

Membership Marketing

This causes members to start looking for new leadership elsewhere. can you give some thought to voluntary membership recruitment for a service directed at tourism industry. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

article thumbnail

How to Calculate where your Membership is Headed

Membership Marketing

For the organizations are mostly reflections of the leaderships' thoughts. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Tony Rossell.

How To 40