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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. How does the GDPR relate to US-based nonprofit marketing and communications? Users must actively opt-in, so the default setting on any checkboxes must be blank.

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Association Brain Food Weekly: 3.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. – Crisis Communications: Coronavirus Edition.

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Association Brain Food Weekly: 3.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? has our mission changed? That’s a challenge.

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Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At But that’s changing.

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Four Important Things We’ve Learned During Our First Year

Associations Now

Example: Our most popular story in August was about efforts by a number of LGBT groups to educate journalists on how to handle convicted leaker Chelsea Manning’s decision to change her name. It’s 2013, and the way people work is enormously different from the way they worked in 1993 or even 2003. Take advantage of that.

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