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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

Video 60
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A Pioneer of the Virtual Frontier

Association Success

Back in 2003, I started working virtually before it became a relatively common practice. There was also a lot of online training and I encouraged the use of video-calling during this process. I was a typical 9 to 5-er with a rigid schedule for years before I leaped into virtual working. We also held monthly staff meetings.

Team 80
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Jeffrey Cufaude, Idea Architects: Instead of Training, Try Talking

Idea Architects

The proposed work involves having a consultant do individual interviews and offer recommendations, lead some training on interpersonal communication, and maybe provide some ongoing process consultation. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3).

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Why The Structure You're Staffing is Stifling Progress

Idea Architects

And because the volunteers currently in leadership positions have to manage the existing programs, communications, and other efforts, they struggle to also reinvent their officer structure and put new systems in place to manage a larger network of help. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2).

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Jeffrey Cufaude, Idea Architects: Leadership Limerick: Time for.

Idea Architects

As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.” Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3).

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Jeffrey Cufaude, Idea Architects: Leadership Limerick: The Whole.

Idea Architects

Sometimes its a matter of different communication styles (think Myers-Briggs or DiSC); sometimes it is assuming people connect the dots on their own more than might be the case. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2).

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Jeffrey Cufaude, Idea Architects: Leadership Limerick: Gratitude, Not.

Idea Architects

So we need to be even more intentional when trying to communicate with the masses. Get just a taste of what this session covers in this short, two-page CalSAE magazine article , or watch a longer video of the opening session I did for this falls ASAE InnovationTalks day. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).