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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. This will give you a good idea of the type of content and relationship-building tactics that most resonate with supporters.

How To 52
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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Social wasn’t in existence when I started! How did you come to work for an association?

Video 60
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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally.

Course 101
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Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

At the California and Nevada Credit Union Leagues Annual Meeting , Charlene Li reminded participants that social media is about relationships. I got to "bookend" this conference, making both opening and closing remarks as well as being the emcee and content weaver throughout the three-day event. Oct 2003 (1).

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Best of the Web: February 2013

Association Adviser

Are you creating content for content’s sake? When, for instance, did social networking begin? MySpace in 2003? @AssociationsNow : Why Facebook users are disengaging, and why you should watch the slow fade: bit.ly/14T5cIp 14T5cIp #assnchat. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis.

Georgia 60
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Association Brain Food Weekly: 3.6.20

Reid All About it

Tanya Basu at MIT Technology Review writes about private micro-networks , like Cocoon, which some believe are the future of connecting. “…[S]uch micro-networks and the control they offer might redefine how we think about and use social media in the next decade, whether it is Cocoon or another app that follows in its wake.”. Host: ON24.

DC 48
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3 New Year’s Rituals for Nonprofit Professionals to Build Resilience

Beth Kanter

Writing and Blogging: I’ve kept a regular publishing schedule for Beth’s Blog, something that I’ve done since 2003! I know that might seem old fashioned, but being a trainer and facilitator and in the room with social change leaders is what inspires and energizes me.

Class 64