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4 Stories about Association Membership

SCD Group

A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. million in 2003.

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Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement. Joni Taisey, WorkCast ). Austin Kleon ).

DC 48
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Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. To sustain a viable organization going forward, Printing Industries of America has had to right-size its staff complement,” he wrote. But our commitment to our core service offerings will remain unchanged.

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Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. Varied Approach.

Texas 40
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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. However, you don’t just want donors to read your messages.

How To 52
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FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While pollsters were actually exempt from the ‘Do Not Call’ registry list in 2003, the FCC recently voted not to repeat that exemption. This is of major concern for the Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO). ” The Potential Effects. .