GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.

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AssociationChat

APRIL 12, 2021

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you.

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Price Survey Marketing Certificate 124

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Let’s jump in! .

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Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

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Content Survey Education Strategy 266

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

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Associations Now

JUNE 13, 2023

A new survey found that organizations are more successful when they make extensive commitments to improving culture through leadership development and DEI initiatives. organization leaders conducted in March 2023. organization leaders conducted in March 2023. However, engagement in DEI efforts are relatively modest.

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Survey Leadership Revenue Report 57

MemberClicks

NOVEMBER 30, 2023

As an event planner for an association or membership organization, the end of the event feels like a job well done. To learn from your successes and failures and create even better events in the future, you need to gather and assess attendee feedback with post event survey questions. What is a post-event survey?

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.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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GrowthZone

JANUARY 31, 2023

GrowthZone recently surveyed over 300 association professionals across the U.S. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. and Canada.

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Survey Revenue Member Engagement Report 78

Multiview

FEBRUARY 9, 2023

Surveys have proven themselves to be an important way to collect information for any association or brand. After all, members serve as the pulse of the industry and can direct an organization’s focus towards the next big thing , or where their efforts could be improved. The best surveys use targeted questions to seek information.

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Survey Sample Case Study Marketing 52

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Strategy Marketing Price Certificate 88

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

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Marketing Cost Case Study Communications 235

MemberClicks

NOVEMBER 9, 2023

Workshop feedback surveys are the best way to get objective, quantifiable feedback to create experiences that continue to draw members. We’ll cover everything you need to know to create a workshop feedback survey, analyze your data, and more. What should be included in a feedback survey for workshops? Why include this question?

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Survey Examples Software Analysis 52

MemberClicks

APRIL 16, 2023

Choosing the right post event survey questions can impact whether you get high-impact insights from your attendees. In this article, we’re focusing how to pick the questions for your survey and providng a complete list to choose from. Did you try a new marketing method? Must-include questions for a post-event survey 1.

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Survey Examples Tips Price 52

Associations Now

OCTOBER 26, 2023

With that in mind, we asked readers what their organizations are doing to nurture a workplace culture that values mental health. According to the American Psychological Association’s 2023 Work in America Survey , 77 percent of workers having reported experiencing work-related stress in the last month.

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Organization Maryland America Newsletter 109

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Report Marketing Survey Resources 149

MemberClicks

APRIL 25, 2023

Events are often a crucial part of many organizations’ calendars. That’s where an event feedback survey come in. With an event feedback survey, organizations can get input from previous attendees to help assess an event’s strengths and weaknesses and improve future ones. Why are event feedback surveys important?

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Survey Software Membership Management Social Media 52

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

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Marketing Revenue eBook Software 195

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Tools Marketing Social Media Software 233

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

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Marketing Strategy Tips Email Marketing 98

Achieve

MARCH 16, 2022

From their incredible flexibility to their ability to reach a vast audience, virtual events are extremely beneficial for associations, nonprofits, and event-hosting organizations of all kinds. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

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Survey Tips Tools Communications 59

MemberClicks

OCTOBER 15, 2021

According to one recent report , more than half (55%) of organizers plan to invest even more in virtual events. Another survey shows that the virtual event market is expected to be worth $504.76 And with the market only growing in the years to come, it only makes sense for your organization to take advantage of this trend.

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Organization Conference Strategy Survey 78

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

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Survey Project Strategy Education 256

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Not sure where to start?

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Association Software Software Organization Certificate 52

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Repeat attendees: For attendees who’ve been to your nonprofit’s events before, your follow-up communications should recognize their continued support and thank them for their commitment to your organization. Establish a detailed follow-up schedule.

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Tips Social Media Survey Content 130

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

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millennials Survey Team Education 370

Associations Now

JANUARY 14, 2019

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. However, there are some signifiers of an organization that’s more likely to see member growth. and Canada responded to the survey. Growth signifiers.

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Survey Social Media Report Examples 87

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Providing these insights comes from not just cataloging the practices of responding associations but through cross tabulating the survey responses with the outcomes that associations share. We hope that you find it of help.

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Report Marketing Recruiting Recruitment 97

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

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Email Marketing Marketing Survey Tips 128

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. According to recent research from the marketing agency Clutch , it’s increasingly a tactic that smaller organizations are using to stand out.

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Survey Social Media Strategy Course 107

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> I’m happy to feature it as long as it’s not too product-centric.

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Case Study Newsletter Strategy Revenue 266

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

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Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

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Revenue Survey Education Strategy 227

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

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Revenue Price Denver Tools 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

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Social Media DC Strategy Education 250

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

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