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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.

Revenue 40
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Association Hunger Games: Victory or Defeat?

Association Adviser

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60 percent of their strategy’s potential value because of defects and breakdowns in planning and execution.”. The resulting gap represents lost opportunities and revenue. So, how does this translate to your organization? Who needs to do it?

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The Orange Bowl and Creativity: An Interview With Laila Brock

KiKi L'Italien's Acronym Soup

Laila Brock is currently the Director of Events and Team Operations with the Orange Bowl Committee, where she implements nearly 100 annual events in support of the Orange Bowl and the larger objective of enhancing the image, economy, and culture of South Florida. I was fortunate to attend an Orange Bowl when my alma mater played in 2005.

Florida 100
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Delivering a consistent, low-effort customer experience from end to end has huge business benefits, but requires a fundamental organizational commitment that must cut across departments and teams. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Results So Far.

Review 149
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Steve Jobs and the Focus of the CEO

Jamie Notter

The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.

Revenue 70
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What Smart Associations Do Differently

Association Adviser

Since 2005, the two groups had jointly produced a successful annual show and realized that many constituents knew each other and were members of both associations. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

Texas 60
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Mizz Information: Why Facebook Can't be Trusted to Care About.

Mizz Information

One of the sports teams was recently headed to state championships and raring to go. A player took a photo of herself and a few other team members with their middle fingers raised and tweeted the photo publicly saying "F*ck you [rival team]." Like what you read? Please subscribe. Don't like it? View my complete profile.