Optimist Consulting

JUNE 12, 2013

It has lost a third of its membership since 2006, which is depressing for any membership organisation to admit. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. I do hope their new strategy works. Membership Recruitment Membership retention'

Strategy 100

Strategy Recruiting Recruitment Maine 100

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JULY 21, 2017

Host: American Marketing Association. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Tue 7/25 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

Marketing 28

Marketing Class Price Recruiting 28

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Check out more episodes on the AvidXchange Podcast Network. LISTEN NOW: Complete Transcript Please note: “Middle Market Report” podcast is designed for audio consumption. JARETT TRAN Welcome to the Middle Market Report podcast.

Association Management 130

Association Management Survey San Francisco Technology 130

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2006 (3). Oct 2006 (1). Sep 2006 (4). Aug 2006 (3). Jul 2006 (2). Jun 2006 (6). Apr 2006 (1). Mar 2006 (2).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .

Marketing 40

Marketing Price Survey Recruiting 40