Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Membership Recruitment. (4).

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Association Adviser

MAY 20, 2014

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Associations Now

OCTOBER 22, 2014

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. ” To associations whose boards—or even just staff—have authority to adjust dues, calling a member vote might seem like a lot of extra work.

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Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4).

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