Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

JANUARY 6, 2019

Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. Maybe these newfangled social media tools could be monetized somehow? Scott Moody recently told Fast Company. Don’t look for a silver bullet.

Revenue 74

Revenue Social Media Tools Course 74

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Good Blogs.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. News on Social Media and Membership Marketing. Product and Service Engagement Drives Membership R.

Products 40

Products Survey Social Media Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ► 2007. (51). Non-Dues Revenue. (1). retain members. (6). Social Media. (5). Social Networking. (6). ► July. (10).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2007. (51). Good Blogs.

Marketing 40

Marketing Price Survey Analysis 40