Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Leading Learning

MAY 24, 2022

Tagoras , the parent company of Leading Learning, recently turned 15 years old – we were founded in May 2007. What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. Impact on the Learning Business Landscape. The SaaS Explosion.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Jamie Notter

OCTOBER 25, 2011

The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51).

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Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Social Media. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). May 2007 (11).

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Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Social Media. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13).

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Associations Now

JULY 25, 2013

According to PandoDaily ’s Hamish McKenzie, the social media giant missed a huge opportunity by not giving its applications platform, launched in 2007, a chance to grow naturally. billion in revenue and $333 million in net profit. More than 40 percent of its total ad sales—$656 million—were strictly for mobile devices.

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Old ClayBurn Association Management

SEPTEMBER 29, 2011

The IRS has implemented new compliance requirements through Internal Revenue Code Section 6050W that will affect all merchants (including government and non-profit entities). Social Media Panel: The How & Why for Your Association. social media. social media marketing. social media profile.

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Association Adviser

FEBRUARY 18, 2014

During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. Arnold Schwarzenegger starting in 2007. AA: Social media would probably help your lobbying and advocacy efforts, right? AA: Your industry seems pretty recession-proof.

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

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Association Law

NOVEMBER 16, 2011

2007, 2008, 2009 were first years for which Annual Notification Requirement was in place. Reduced user fee $100 under Revenue Procedure 2011-36. The entity was NOT required to file notices/returns prior to 2007. Include properly completed 990/990EZ forms for 2007, 2008, 2009 and interim years. social media.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The test group achieved a.67

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► August. (6).

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► 2011. (29).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► 2011. (29).

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Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► July. (4).

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Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► July. (4).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Speaking Engagements. Speaking Engagements. Publications. Tuesday, July 17, 2012.

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Membership Marketing

JANUARY 19, 2012

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Twitter Updates. follow me on Twitter. Blog Archive. ▼ 2012. (18). ► July. (1).

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2007. (51).

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (3). ► August. (2). ▼ July. (5). Summer Reading. ► May.

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Membership Marketing

MAY 25, 2012

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ” Here is how participations responded. ► September. (6). ► August. (6).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. . ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5).

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Membership Marketing

JANUARY 26, 2012

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

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Membership Marketing

DECEMBER 13, 2010

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

OCTOBER 20, 2011

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

OCTOBER 7, 2011

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

SEPTEMBER 13, 2011

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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Membership Marketing

JUNE 18, 2012

► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7). ► March. (9). ► February. (6). ► January. (8).

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