2008 Member Engagement Revenue Strategy 
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.
Association Adviser
OCTOBER 13, 2016
economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.
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Potomac Core
MAY 5, 2015
Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional .
YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.
Membership Marketing
MAY 25, 2012
This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). Awareness.
Membership Marketing
SEPTEMBER 13, 2011
As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). Cost of Wrong Strategy. (8).
Membership Marketing
APRIL 1, 2011
And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.
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