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12 Areas Your Association Must Address to Thrive During a Recession

Membersuite

Temper your revenue projections. 3: Membership Tiers and Pricing. Do your membership tiers and pricing still match the needs and desires of your market? Engaging a consultant to conduct a technology assessment and help you develop a technology strategy. #8: Expect inflation to increase expenses. 8: Marketing ROI.

Revenue 102
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Membership Marketing Blog: Yes Marketing Works

Membership Marketing

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

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So You Think You Know Non-Dues Revenue

Association Adviser

economy that’s in better shape than at any time since the Great Recession of 2008-09. It’s no longer a side project that teams do when they have time: [link] @AssocAdviser. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. It’s no longer a side project that teams do when they have time: [link] @AssocAdviser.

Revenue 60
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Emerging Market Cities Open Their Doors to Associations.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Recent studies conducted by some of the world’s foremost global business research institutions continue to believe that these regions offer unrivaled opportunities for those who pursue effective local/regional strategies. Membership.

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Membership Marketing Blog: ASAE Marketing, Membership.

Membership Marketing

• Membership Tenure – Projecting how long a member will remain with your organization. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Pricing Your Product, Service, or Membership. ► 2008. (82).

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

.” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2008. (82).

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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

To thank you for your participation in this best practices research project, I will send you a copy of the final report. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Pricing Your Product, Service, or Membership.

Survey 40