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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Market Disruption.

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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. Now, I would definitely agree that the email of 2009 is certainly dead. workers prefer email for communication purposes.

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The Impact of the Pandemic on Association Membership

Membership Marketing

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Here are the sobering statistics from this past year.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

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Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom.

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Association Brain Food Weekly: 9.6.19

Reid All About it

Another person who has dedicated countless hours to the association community is KiKi L’Italien. You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Turn Member Engagement and AMS Data into Effective Marketing. Location: Washington DC.

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Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. However, over time, we found our members wanted more ways to stay connected and to share with each other. Jenny: What’s next for the DEN?