Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. According to the Conference Board , U.S. growth in 2016 is forecast at 2.0%

Strategy 100

Strategy DC eBook United States 100

Membership Marketing

JULY 21, 2021

Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).

Recruiting 116

Recruiting Recruitment Report Innovation 116

Eric Lanke

APRIL 9, 2012

Member Engagement. Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. After peaking in 2009 or 2010, every issue shows fewer and fewer people expressing concern. Eric Lanke. Leadership.

Recruiting 100

Recruiting Recruitment Member Engagement Innovation 100

Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Perhaps you have different industry divisions you serve. recruiting new members.

How To 52

How To Newsletter Content Communications 52

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. ► 2009. (69). 2009 Benchmarking Survey. (12).

Survey 40

Survey Marketing Analysis Price 40

Reid All About it

MAY 1, 2020

America’s artisan cheese industry is struggling to survive without restaurants. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

North Carolina 273

North Carolina Revenue Strategy Education 273