2010 Communications Discount Strategy 
YourMembership
MARCH 8, 2013
What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? According to a recent study, CEO social engagement at some of the world’s largest companies has almost doubled since 2010. 9) Unplugged: Got Social?
Associations Now
MARCH 8, 2017
Before Connor joined NACDL in 2010, dues increased sporadically and noticeably, usually in the 10 to 15 percent range. Communicate Member Value. NACDL’s success came partly from a strategy that emphasized individual member value and responsiveness. The new dues model is a big success story for NADCL.
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Idea Architects
JUNE 6, 2011
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. As Marco Bertini and Luc Wathieu note in their May 2010 Harvard Business Review article entitled "How to Stop Customers from Fixating on Price," there is indeed a cost to be associated with free.
Association Subculture
OCTOBER 11, 2011
Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2010. (24). Customer service.
Associations Now
JANUARY 13, 2016
Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9 Personalize everywhere.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). In this email, Charity Water created a beautiful timeline that explains the history of their work in Rwanda since 2010. Promote any fundraising opportunities.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). In this email, Charity Water created a beautiful timeline that explains the history of their work in Rwanda since 2010. Promote any fundraising opportunities.
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