Associations Now

MARCH 8, 2017

Before Connor joined NACDL in 2010, dues increased sporadically and noticeably, usually in the 10 to 15 percent range. NACDL’s success came partly from a strategy that emphasized individual member value and responsiveness. When a discount was applied, the member usually renewed the following year at the full rate, Connor says.

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Associations Now

SEPTEMBER 16, 2013

Also: tips to bump up attendee numbers without having to discount. Bouncing back from a scandal: A 2010 Las Vegas conference put the spotlight on conference spending by federal agencies generally (and the GSA in particular), and led to big restrictions on conference and travel budgets. Don’t Discount the Alternatives.

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Association Subculture

OCTOBER 11, 2011

Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). ► 2010. (24). Customer service. Posted by Shelly Alcorn, CAE. at 10:07 AM. Post a Comment.

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy.

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Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9 Personalize everywhere.

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. How to Recognize a Good Strategy? ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. • Dues Discounts. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. ▼ 2010. (46). What Strategy Leads to Membership Growth? 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction. November 9, 2010 4:35 PM.

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

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Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM. July 26, 2010 5:24 PM. Publications.

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010. October 12, 2010 11:23 PM.

Price 40

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Associations Now

JULY 24, 2015

The first person to get to the location could be rewarded with a prize—perhaps a gift card to the association’s bookstore or a discount to next year’s meeting. GrubHub’s Snapchat scavenger hunt or the Association of Surfing Professionals Snapchat strategy are two good examples to check out for inspiration.

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Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements.

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Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

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Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

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Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. at Thursday, December 09, 2010. Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Branding.

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Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

Marketing 40

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Membership Marketing

NOVEMBER 12, 2010

Friday, November 12, 2010. at Friday, November 12, 2010. November 12, 2010 2:12 PM. November 18, 2010 4:38 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. ► 2010. (46).

Price 40

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Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? at Thursday, November 04, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Publications.

Social Media 40

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Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. at Thursday, June 17, 2010. Labels: Growing Membership , Growth Characteristics , Growth Strategy. June 23, 2010 12:24 PM. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM.

Organization 40

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. The chart below from their 2010 annual report shows membership at the end of their fiscal year in August 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Membership Marketing

JULY 12, 2010

Monday, July 12, 2010. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here.

Social Media 40

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Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. at Friday, May 21, 2010. Labels: 2010 Benchmarking Survey , Value of Membership. May 22, 2010 3:45 PM. May 24, 2010 10:19 AM. May 26, 2010 7:12 AM. May 26, 2010 8:43 PM.

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey. June 19, 2010 4:27 PM. June 21, 2010 5:10 PM. Publications.

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Membership Marketing

OCTOBER 26, 2010

Tuesday, October 26, 2010. at Tuesday, October 26, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. I have a confession. Newer Post.

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Membership Marketing

JANUARY 19, 2012

► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► September. (3). ► August. (1). ► July. (4). ► June. (1). ► April. (3). Branding. (4).

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Membership Marketing

FEBRUARY 4, 2010

Thursday, February 4, 2010. at Thursday, February 04, 2010. February 4, 2010 5:20 PM. February 4, 2010 5:35 PM. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements.

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Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Branding.

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Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. at Friday, April 09, 2010. Labels: 2010 Benchmarking Survey. April 15, 2010 12:14 AM. April 15, 2010 8:21 AM. April 15, 2010 9:19 AM. April 19, 2010 10:20 AM.

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► April. (3). ► March. (3).

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Membership Marketing

MARCH 23, 2010

Tuesday, March 23, 2010. at Tuesday, March 23, 2010. March 23, 2010 9:01 PM. March 24, 2010 12:03 PM. April 9, 2010 6:05 AM. April 9, 2010 10:23 AM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Email This BlogThis!

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