Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. • Dues Discounts. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. ▼ 2010. (46). What Strategy Leads to Membership Growth? 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction. November 9, 2010 4:35 PM.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Publications.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

Marketing Report Price Analysis 40

Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

Report 40

Report Marketing Tips Price 40

Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010. October 12, 2010 11:23 PM.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MARCH 11, 2010

Thursday, March 11, 2010. The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM. July 26, 2010 5:24 PM. Publications.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► August.

Tools 40

Tools Marketing Price Report 40

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. How long will it last?

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. at Thursday, December 09, 2010. Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Branding.

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► August.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 12, 2010

Friday, November 12, 2010. at Friday, November 12, 2010. November 12, 2010 2:12 PM. November 18, 2010 4:38 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Publications.

Los Angeles 40

Los Angeles Marketing CA Price 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? at Thursday, November 04, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Publications.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2012

► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► September. (3). ► August. (1). ► July. (4). ► June. (1).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. ► 2010. (46).

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. The chart below from their 2010 annual report shows membership at the end of their fiscal year in August 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

OCTOBER 26, 2010

Tuesday, October 26, 2010. at Tuesday, October 26, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. I have a confession. Newer Post.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. at Thursday, June 17, 2010. Labels: Growing Membership , Growth Characteristics , Growth Strategy. June 23, 2010 12:24 PM. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2010. (46).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JANUARY 19, 2010

Tuesday, January 19, 2010. at Tuesday, January 19, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

Marketing 40

Marketing Social Media Price Survey 40

Executive Connections

FEBRUARY 4, 2009

Their site, supported by advertising revenue, offers videos and related articles that provide advice, information and solutions to growing small businesses. For example, read about How to Organize Your Work Email or Strategies for Customer Service. September 2010. August 2010. April 2010. March 2010.

New York City 40

New York City New York Library Content 40

Membership Marketing

APRIL 4, 2012

► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► September. (3). ► August. (1). ► July. (4). ► June. (1).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 27, 2010

Tuesday, July 27, 2010. at Tuesday, July 27, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Networking and Career Guidance.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 27, 2012

► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► September. (3). ► August. (1). ► July. (4). ► June. (1).

Marketing 40

Marketing Price Survey Analysis 40