Associations Now

MAY 21, 2016

Looking into new markets or revenue opportunities can give associations a cushion in a downturn, but boards can stop short of investing in new ideas if the economic picture isn’t sunny. But Younger says there’s a potential missed opportunity for association to begin considering what strategies might or might not work in the next few years.

How To 66

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

Strategy 40

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Jamie Notter

OCTOBER 25, 2011

The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.

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Associations Now

DECEMBER 16, 2013

Associations that implement a strategic approach to incorporating technology into learning report more revenue gains, according to a new report from Tagoras. percent of organizations with a formal strategy for how technology will be used to enable or enhance learning report an increase in revenue, versus 51.7

Technology 40

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Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9). July 2010 (5). June 2010 (9).

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 69

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 61

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Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9). July 2010 (5). June 2010 (9). May 2010 (3). April 2010 (8). March 2010 (9). February 2010 (5).

Review 70

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 60

Team Resources Education Revenue 60

Thanks For Playing

MARCH 6, 2012

What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2010. with Adele Cehrs, Epic PR Group. So long, and thanks for all the fish (thats with me!). ► August. (21).

Social Media 150

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Association Adviser

MARCH 19, 2013

Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010. The approach for generating revenue outside of membership dues is no exception. By Bob Burris. He is the author of How to Sell Sponsorships, Tickets & Popcorn.

Revenue 60

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Higher Logic

AUGUST 15, 2018

As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business.

Portland 31

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Achieve

AUGUST 5, 2022

It’s especially important for a branded merchandise fundraiser because you determine your selling strategy ahead of time. While your existing supporters are easy targets, you should broaden your horizons to draw in more revenue and make your organization’s brand more recognizable. What branded merchandise do we want to sell?

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. Until 2010, the venerable business journal was Struggling With Decline.

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GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org. Membership.

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Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

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Idea Architects

JULY 23, 2012

in order to generate extra revenues. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2010 (2). Nov 2010 (9). Oct 2010 (10). Sep 2010 (3). Aug 2010 (3). Jul 2010 (1). Jun 2010 (7).

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GlowGlobally

DECEMBER 9, 2010

global association strategy, regional planning and local infrastructure to grow your business. The ways in which CEOs are addressing sustainability issues are also changing in three key ways in which approaches and strategies are shifting as we move toward a new era of business. GrowGlobally.org. Market & Biz Plan. Membership.

United States 60

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

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Membership Marketing

MARCH 11, 2010

Thursday, March 11, 2010. The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2.

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM. July 26, 2010 5:24 PM. Publications.

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

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Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy.

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GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Develop new initiatives and revenue streams. As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. GrowGlobally.org. Market & Biz Plan. Membership. » Dec.

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. strategy. (5). skip to main | skip to sidebar. How will we weather this storm?

Recruiting 100

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Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010. October 12, 2010 11:23 PM.

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

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Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

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GlowGlobally

SEPTEMBER 18, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based strategies are incredibly important and work more effectively than traditional advertisement. GrowGlobally.org.

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Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Can We Talk?

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Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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