AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Until 2010, the venerable business journal was Struggling With Decline.

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Higher Logic

AUGUST 15, 2018

As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business.

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GlowGlobally

SEPTEMBER 18, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. First and foremost, there has to be a clear understanding about the objectives motivating the access to China’s community.

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Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Here’s why.

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GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org. Membership.

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Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

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Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2010. (24).

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Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. at Friday, May 21, 2010. Labels: 2010 Benchmarking Survey , Value of Membership. May 22, 2010 3:45 PM. May 24, 2010 10:19 AM. May 26, 2010 7:12 AM. Speaking Engagements.

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Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. communications. (4). community. (3). strategy. (5). Stay alive.

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Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. communications. (4). community. (3). skip to main | skip to sidebar.

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

Marketing 40

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AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. ► 2010. (42). American Academy on Communication in Healthcare. This is easy to say, but hard to do. It’s a quick read, and a great resource for association leaders.

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Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2010. (46). 2010 Benchmarking Survey. (14).

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Membership Marketing

AUGUST 10, 2010

Tuesday, August 10, 2010. ” I think that the answer should not be “either/or”, but it should be “and” In our 2010 Membership Marketing Benchmarking Report , we highlighted that 88% of associations now use email in their renewal program compared to 83% in 2009. at Tuesday, August 10, 2010.

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Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

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Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

Marketing 40

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Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. It’s clear that communication is shifting not only to other platforms, but to other devices.

Marketing 40

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Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? at Friday, April 09, 2010. ▼ 2010. (46). Speaking Engagements.

Marketing 40

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Membership Marketing

NOVEMBER 8, 2010

Monday, November 8, 2010. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. at Monday, November 08, 2010. November 9, 2010 12:58 PM.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2010. (46).

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Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. Therefore, the initial goal is to get an opt-in from the visitor for future communications. at Thursday, November 04, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell.

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Association Subculture

JUNE 10, 2011

Losing funding means losing jobs means losing members means lost revenue. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2010. (24). advocacy. (1). appreciative inquiry. (1).

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Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

Social Media 40

Social Media Marketing Price Survey 40

Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5).

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Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ at Friday, January 29, 2010. January 29, 2010 4:01 PM. January 30, 2010 10:04 AM. ▼ 2010. (46). Publications.

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Association Adviser

SEPTEMBER 22, 2016

So why would your association apply a one-size-fits all membership marketing strategy to try and appeal to both ends of the millennial age spectrum? The millennial generation is just 61 percent white, and women earned 60 percent of all college degrees awarded in 2010. Focus on job skills.

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Tom Morrison

JANUARY 28, 2012

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. · Rolling 12 Months of Revenues and Expenses Each Quarter. ► 2010. (6).

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SCD Group

MAY 20, 2012

by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” Prahalad claim in their booklet Strategic Intent (Harvard Business Review 2010). Strategy | Content | Discovery. Reinventing membership as a revenue tool for assoc. Newer Post.

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GlowGlobally

NOVEMBER 11, 2010

global association strategy, regional planning and local infrastructure to grow your business. In short, they expect quick returns with value propositions, strategies and infrastructure used to build their home markets. As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies.

Products 60

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Tom Morrison

FEBRUARY 26, 2011

One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. ” Over 97% of all under 30-year olds communicate through a social network.

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Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

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Association Subculture

DECEMBER 7, 2009

If implemented on a wide scale, this will truly revolutionize the association community and eliminating membership dues does not come without a clear, daunting and somewhat frightening mandate to innovate in a thousand other ways to successfully implement the change. Trade shows were the major source of revenue. This issue is complex.

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Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2010. (46). 2010 Benchmarking Survey. (14). Growth Strategy.

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Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” ► 2010. (6). year round. Do it ALL to reach ALL!

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