Membership Marketing

FEBRUARY 12, 2010

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. at Friday, February 12, 2010. ▼ 2010. (46).

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Membership Marketing

JUNE 1, 2010

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. At the reception, we will also be distributing the executive summary of the 2010 Membership Marketing Benchmarking Report. at Tuesday, June 01, 2010. Labels: 2010 Benchmarking Survey , ASAE. ▼ 2010. (46). 2010 Benchmarking Survey. (14).

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Association Subculture

OCTOBER 11, 2011

Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2010. (24). Customer service. at 10:07 AM. Post a Comment.

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Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate?

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. How to Recognize a Good Strategy? ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

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Membership Marketing

JANUARY 19, 2010

Tuesday, January 19, 2010. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. at Tuesday, January 19, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4).

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Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. • Dues Discounts. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. ▼ 2010. (46). What Strategy Leads to Membership Growth? 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements.

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM. July 26, 2010 5:24 PM. Publications.

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Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment. September 20, 2010 6:29 AM.

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Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction. November 9, 2010 4:35 PM.

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Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5).

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Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Publications.

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5).

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010. October 12, 2010 11:23 PM.

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Membership Marketing

JULY 27, 2010

Tuesday, July 27, 2010. at Tuesday, July 27, 2010. ▼ 2010. (46). Practical Uses of Social Media for Association Mar. 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5).

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Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? • Social Media Ads. • Affinity Media. Publications.

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Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. ▼ 2010. (46). Using Social Media to Recruit Staff. 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements.

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Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. at Thursday, December 09, 2010. Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Branding.

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Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Publications.

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Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey. Speaking Engagements.

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Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. at Monday, November 01, 2010. Hey Tony, I think this strategy is a no-brainer. November 23, 2010 9:40 AM. ▼ 2010. (46). Using Social Media to Recruit Staff.

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Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5).

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Membership Marketing

JANUARY 19, 2012

► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► September. (3).

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Membership Marketing

JULY 25, 2010

Sunday, July 25, 2010. at Sunday, July 25, 2010. July 26, 2010 12:56 PM. August 2, 2010 6:33 PM. August 30, 2010 6:49 PM. ▼ 2010. (46). Practical Uses of Social Media for Association Mar. 2010 Benchmarking Survey. (14). Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

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Membership Marketing

AUGUST 10, 2010

Tuesday, August 10, 2010. Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” at Tuesday, August 10, 2010. August 12, 2010 12:57 PM. August 12, 2010 1:38 PM. August 13, 2010 9:40 AM. Speaking Engagements.

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Membership Marketing

DECEMBER 28, 2010

Tuesday, December 28, 2010. The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. at Tuesday, December 28, 2010. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Dues Discount. (4).

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