Association Subculture

OCTOBER 11, 2011

Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. Shelly kept up the fast pace by diving head-long into her career in the world of association management. She is determined to see associations continue to serve as a bulwark of adult education in the United States.

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United States Discount Class Leadership 100

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9 Personalize everywhere.

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San Francisco Discount Video System 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. ► 2010. (46).

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Price Products Marketing Discount 40

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. How the Mighty Fall - Associations at Risk - Part 2 of 5. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Shelly blogs at Association Subculture because her cat is a bad listener.

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Recruiting Recruitment Leadership Revenue 100

Membership Marketing

APRIL 9, 2010

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Friday, April 9, 2010. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. at Friday, April 09, 2010.

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Social Media Survey Report Case Study 40

Membership Marketing

MARCH 11, 2010

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Thursday, March 11, 2010. How to Survive Your Survival: The keys to successfully shifting into growth mode , Cory VanBuskirk, CVB Consulting Group, Industry Week March 10, 2010.

Marketing 40

Marketing Price Survey Revenue 40

AMR Management Services

JULY 6, 2011

We also used e-blasts and social media to promote a 10 percent off discount at one of the participating businesses when a donation was made to the cause. Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations. How to Create a Content Marketing Strategy. ► 2010. (42).

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Marketing Project Library Kentucky 64