The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. During our ongoing Membership 4.0

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability. There’s no magic pill.

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Association Adviser

SEPTEMBER 21, 2016

From approximately 2010 to 2012, the federal government allowed SBA 504 loans to be used for refinancing since there were so many enterprises going out of business, particularly those that had investments in real estate. These types of loans are one of the most popular sources of money for starting a business.

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Beth Kanter

JULY 25, 2013

In addition to this Excel, we had Constant Contact for email marketing, Eventbrite for event management, Outlook, and Quickbooks. Tal was chosen in 2010 to be one of the first Salesforce MVP Program members, an exclusive club representing the top 1% of the Salesforce community, and has maintained that status to date.

Social Media 28

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Mizz Information

MAY 9, 2012

And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? Will they be able to justify any potential lost revenue from less email marketing and/or list selling for the iffy ROI of content curation? December 2010 (8). November 2010 (7).

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