SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Have your strategies changed?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

FEBRUARY 12, 2010

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. at Friday, February 12, 2010. ▼ 2010. (46).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Correlation of Social Media Usage and Membership Growth. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. First of all, there has been an explosion of the use of social media in associations. Publications.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

OCTOBER 19, 2010

Tuesday, October 19, 2010. Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? at Tuesday, October 19, 2010. November 15, 2010 11:18 AM.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

JUNE 1, 2010

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. At the reception, we will also be distributing the executive summary of the 2010 Membership Marketing Benchmarking Report. at Tuesday, June 01, 2010. Labels: 2010 Benchmarking Survey , ASAE. ▼ 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

Marketing Price Survey Analysis 40

Jamie Notter

MAY 16, 2012

He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. Social Media.

Social Media 70

Social Media Leadership Innovation Recruiting 70

Association Subculture

APRIL 12, 2011

Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead? Labels: strategy.

Strategy 100

Strategy Innovation System Analysis 100

Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. at Wednesday, January 27, 2010. March 19, 2010 6:49 AM.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

millennials 70

millennials System Social Media Recruiting 70

Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. at Monday, November 01, 2010. Hey Tony, I think this strategy is a no-brainer.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. Publications.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

Marketing Report Price Analysis 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Include widgets to your social media pages. Or you can leverage your newsletter as one channel of your overall association marketing strategy.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Include widgets to your social media pages. Or you can leverage your newsletter as one channel of your overall association marketing strategy.

Newsletter 52

Newsletter Tips eBook Content 52

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. at Thursday, November 04, 2010. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010.

Social Media 40

Social Media System Price Survey 40

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2010. (46). ► 2010. (46).

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. skip to main | skip to sidebar. How the Mighty Fall - Associations at Risk - Part 2 of 5. How will we weather this storm? How long will it last?

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

JANUARY 19, 2010

Tuesday, January 19, 2010. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. at Tuesday, January 19, 2010. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy.

Report 40

Report Marketing Price Survey 40

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Popular Posts.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 8, 2010

Monday, November 8, 2010. When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. You have to be agile enough to change your strategy, approach or messaging quickly. at Monday, November 08, 2010. Publications.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). Speaking Engagements.

Report 40

Report Tips Marketing Price 40

Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46). Using Social Media to Recruit Staff. 2010 Benchmarking Survey. (14). Publications.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2010. (46).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

Marketing Survey Analysis Price 40