YourMembership

AUGUST 21, 2014

When we started the Resource Center in 2011 the emphasis was on the written word. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. CAE Webinar Series. CAE 
and Peter Houstle. Ask the Thought Leader Series.

Leadership 150

Leadership Team Nashville Austin 150

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Associations Now

JULY 29, 2015

In 2011, the term “Moneyball” went from inside-baseball (literally) to mainstream. In 2011, that led to an effort using predictive analytics to identify likely future volunteer leaders based on their early engagement patterns. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

Marketing 40

Marketing Milwaukee Survey Analysis 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. MT @kzickuhr : 30% of social media users include their location in posts [link] 14% had "ever" done this in 2011. — edUi conference (@eduiconf) September 13, 2013. More details in today’s Social Media Roundup: Ripens with age. ht @eduiconf ).

Social Media 40

Social Media Recruiting Recruitment Project 40

Associations Now

SEPTEMBER 25, 2013

Think back to March 2011. March 2011 was the last month in which ACA’s membership declined. August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? March 2011 was the last month in which ACA’s membership declined.

Survey 40

Survey Price Recruiting Recruitment 40

SCD Group

APRIL 28, 2013

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.

Social Media 40

Social Media Marketing Project Recruiting 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. How much has your membership grown during the past 3 years?

Georgia 60

Georgia America Maryland Resources 60