Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. It’s clear that communication is shifting not only to other platforms, but to other devices. (If In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Association Subculture

FEBRUARY 24, 2010

Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. communications. (4). community. (3). ► 2011.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. at Monday, October 10, 2011. ▼ 2011.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. Do you find putting a call to action in the actual subject line creates more of a response or is it best to keep it generic (ex: 2011 Renewal Statement)? January 3, 2011 3:10 PM. ► 2011. (29). 2011 Benchmarking Survey. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2010

These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). September 25, 2010 9:18 AM.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2011. (29). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 9, 2010

As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). . • Affinity Media. • Search Engine and Content Advertising.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2011. (29). 2011 Benchmarking Survey. (9).

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

AUGUST 25, 2016

Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. million and retention increased by 27 percent.

millennials 60

millennials Ohio Proposal California 60

Association Subculture

DECEMBER 7, 2009

If implemented on a wide scale, this will truly revolutionize the association community and eliminating membership dues does not come without a clear, daunting and somewhat frightening mandate to innovate in a thousand other ways to successfully implement the change. Trade shows were the major source of revenue. This issue is complex.

United States 100

United States Price America System 100

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4).

Marketing 40

Marketing Recruiting Recruitment Survey 40