Associations Now

APRIL 26, 2016

It would be Costco’s first increase in nearly five years (the last was in 2011), according to UBS. Delivering a Discount. And, not to be outdone, at least one startup in the food-delivery space is eyeing a membership model to drive revenue. Handout photo). per-month membership. The reason? “It’s a commitment.

Los Angeles 40

Los Angeles San Francisco Price Seattle 40

Idea Architects

MAY 8, 2012

I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2011. (29).

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Marketing Price Discount Recruiting 40

Mizz Information

DECEMBER 14, 2011

Wednesday, December 14, 2011. These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success. December 2011 (4). May 2011 (4).

Social Media 40

Social Media Revenue Discount Newsletter 40

Association Adviser

AUGUST 25, 2016

Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. million and retention increased by 27 percent.

millennials 60

millennials Ohio Proposal California 60

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

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Report Survey Price Recruiting 40

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. at Monday, March 14, 2011. March 16, 2011 3:51 PM. March 16, 2011 4:14 PM. March 17, 2011 4:26 AM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). ▼ 2011. (29). Publications.

Price 40

Price Products Marketing Discount 40

Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Membership Marketing News You can Use.

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Marketing Class Miami Price 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Recruitment, Retention, and Engagement Trends. Tony Rossell.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Marketing Survey Price Analysis 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). ► July.

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Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. November 18, 2011 11:15 AM. November 21, 2011 12:13 PM. Speaking Engagements. Speaking Engagements. Publications. Five Steps to Building a Membership Recruitment Strategy. Tony Rossell. Newer Post.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. Today, membership associations are introducing a variety of operational models and revenue streams. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. Publications.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

Price 40

Price Survey Products Analysis 40

Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. Richard Rumelt, The Perils of Bad Strategy , McKinsey Quarterly, the business journal of McKinsey & Company, June 2011. at Wednesday, December 28, 2011. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Dues Discount. (4).

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

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Marketing Price Survey Recruiting 40

SCD Group

SEPTEMBER 20, 2012

SBAM provides free members – those who provide basic information and give us permission to call them members – access to “low value” products, services and discount programs. “Our Revenue per Member (RPM) is our key metric,” Fowler said. ► 2011. (42). This is where #s matter. at 4:49 PM.

Michigan 40

Michigan Revenue Content Strategy 40

Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. February 22, 2011 6:48 AM. February 22, 2011 5:51 PM. March 2, 2011 6:17 PM. ▼ 2011. (29). Speaking Engagements.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). to 69.4%). Fast Facts from the 2012 Membership Marketing Benc.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. at Monday, March 07, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). . • Membership Tenure – Projecting how long a member will remain with your organization. ► July. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 16, 2011

Friday, September 16, 2011. at Friday, September 16, 2011. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Is There a Membership Gene? Newer Post.

Marketing 40

Marketing United States Price America 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). I am looking for attractive squeeze pages and sales pages.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). ▼ January. (3). Participation Grows for the 2012 Membership Market. Your Membership Value Equation. A “Good” Response Rate in Membership Marketing. ► December. (4). ► November. (2). ► July. (4).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. We will explore some of the following topics: • Pricing Theory. • Price Points.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2011. (29).

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Marketing Price Analysis Report 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. The bottom line is that if starting or improving your social media strategy is part of the plan for 2011, then it is well worth buying, reading, and using the ideas in Open Community. at Tuesday, January 04, 2011. January 5, 2011 5:16 PM. January 28, 2011 4:56 PM. ▼ 2011. (29).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 1, 2011

Friday, April 1, 2011. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements. Speaking Engagements. Publications. Does this data surprise you?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 25, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). . ► June. (3). ▼ May. (1). Just Released: The 2012 Membership Marketing Bench. ► April. (5). ► March. (4). ► February. (1). ► January. (3). ► December. (4). ► November. (2).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 20, 2011

Wednesday, July 20, 2011. at Wednesday, July 20, 2011. August 5, 2011 4:24 PM. August 9, 2011 11:27 AM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements. Speaking Engagements. Publications. Using Market Segmentation in Membership Marketing. Feel free to share them here. Tony Rossell.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

APRIL 4, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Do Chapters Strengthen or Weaken an Association’s. Fast Facts from the 2012 Membership Marketing Benc. ► March. (4). ► February. (1). ► January. (3). ► December. (4). ► November. (2).

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Report Marketing Price Survey 40