Associations Now

APRIL 26, 2016

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members. The reason?

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2011. (29). What Strategy Leads to Membership Growth? Publications.

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2011. (29).

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Association Adviser

AUGUST 25, 2016

Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. million and retention increased by 27 percent.

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. ▼ 2011. (29). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

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Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow.

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. ▼ 2011. (29). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. November 18, 2011 11:15 AM.

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.”

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Build a Better Member Survey.

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). Publications.

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

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SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. “Our Revenue per Member (RPM) is our key metric,” Fowler said.

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Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Yes Marketing Works. Tony Rossell.

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. It’s a modern strategy based on two assumptions. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. Labels: Growth Strategy , Quotes. February 22, 2011 6:48 AM. Publications.

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Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. Today, membership associations are introducing a variety of operational models and revenue streams. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. Publications.

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Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

JANUARY 19, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ▼ January. (3). Participation Grows for the 2012 Membership Market. 5 months ago.

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

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Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. at Monday, March 07, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. “[ ] Yes, I want to join or renew.

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

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Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. January 5, 2011 5:16 PM.

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

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Membership Marketing

SEPTEMBER 16, 2011

Friday, September 16, 2011. at Friday, September 16, 2011. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements.

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Membership Marketing

JULY 20, 2011

Wednesday, July 20, 2011. You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. at Wednesday, July 20, 2011. August 5, 2011 4:24 PM.

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Membership Marketing

MAY 3, 2010

• Dues Discounts. ► 2011. (29). What Strategy Leads to Membership Growth? 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Branding.

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2011. (29).

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Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

APRIL 4, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Do Chapters Strengthen or Weaken an Association’s. ► March. (4). Branding.

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Membership Marketing

APRIL 1, 2011

Friday, April 1, 2011. And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. ▼ 2011. (29).

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Membership Marketing

MARCH 27, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media.

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Membership Marketing

MARCH 12, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media.

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