Associations Now

MARCH 8, 2017

Then in 2011, it surveyed members. NACDL’s success came partly from a strategy that emphasized individual member value and responsiveness. When a discount was applied, the member usually renewed the following year at the full rate, Connor says. In many cases, NACDL’s dues were significantly lower, Connor says.

United States 81

United States Discount Cost Communications 81

Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. at Thursday, December 22, 2011. Shipping discounts on long haul type shipping 7. December 22, 2011 6:59 PM. December 23, 2011 10:06 AM. December 31, 2011 11:34 AM.

Revenue 40

Revenue Discount Directory Price 40

Associations Now

APRIL 26, 2016

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members. The reason?

Los Angeles 40

Los Angeles San Francisco Price Seattle 40

Associations Now

OCTOBER 8, 2015

“The importance of fundraising staff and a well-known brand cannot be discounted. At the end of the day, FEP recommends three interconnected strategies that fundraising teams should deploy : Allocate budget increases to fundraising categories, according to perceived need.

Recruiting 40

Recruiting Recruitment Survey Discount 40

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow.

Price 40

Price Products Marketing Discount 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. November 18, 2011 11:15 AM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. ▼ 2011. (29). How to Recognize a Good Strategy? 2011 Benchmarking Survey. (9). Dues Discount. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.”

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Build a Better Member Survey.

Marketing 40

Marketing Case Study Price Survey 40

SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price. Strategy | Content | Discovery. Association Strategy: Hire Slower, Fire Faster.

Discount 40

Discount Price eBook Recruiting 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). Publications.

Marketing 40

Marketing Price Survey Products 40

SCD Group

SEPTEMBER 25, 2012

Should we show the real cost in the conference brochures and show the “exhibitor/sponsor discount?” Strategy | Content | Discovery. ► 2011. (42). So, when attendees “complain” about the “high” cost of registration, do we tell them the real cost? ” What do you do?? at 4:30 PM.

Cost 40

Cost Discount Content Price 40

Associations Now

SEPTEMBER 25, 2013

Think back to March 2011. March 2011 was the last month in which ACA’s membership declined. In a field with strong CE requirements, ACA learned that discounted rates on education for members weren’t quite enough. March 2011 was the last month in which ACA’s membership declined.

Survey 40

Survey Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. ▼ 2011. (29). How to Recognize a Good Strategy? 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

JUNE 17, 2012

Content marketing & management represent a growing strategy for association executives. After providing a brief overview of associations and content management, participants will develop key strategies/tactics for their associations. (I’ll Save $100 on your registration: enter discount code SCDGROUP. ► 2011. (42).

St. Louis 40

St. Louis Columbus Ohio Content 40

Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. It’s a modern strategy based on two assumptions. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. Labels: Growth Strategy , Quotes. February 22, 2011 6:48 AM. Publications.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. January 5, 2011 5:16 PM.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Yes Marketing Works. Tony Rossell.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JULY 20, 2011

Wednesday, July 20, 2011. You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. at Wednesday, July 20, 2011. August 5, 2011 4:24 PM.

Marketing 40

Marketing Price Survey Tools 40

SCD Group

AUGUST 30, 2012

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. So, the organization explored a LinkedIn marketing strategy. · Save $100 on your registration: enter discount code SCDGROUP. Strategy | Content | Discovery. ► 2011. (42). Yet, share of auto insurance market shrunk to 4.1%. Columbus, Ohio.

San Francisco 40

San Francisco Columbus Ohio Tools 40

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. at Monday, March 07, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. “[ ] Yes, I want to join or renew.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

SEPTEMBER 16, 2011

Friday, September 16, 2011. at Friday, September 16, 2011. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Speaking Engagements.

Marketing 40

Marketing United States Price America 40

Membership Marketing

APRIL 1, 2011

Friday, April 1, 2011. And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. ▼ 2011. (29).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. ► 2011. (29). What Strategy Leads to Membership Growth? 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Branding.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

JANUARY 19, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ▼ January. (3). Participation Grows for the 2012 Membership Market. Your Membership Value Equation. Branding.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

Marketing 40

Marketing Report Price Survey 40

SCD Group

JULY 11, 2012

Save $100 on your registration: enter discount code SCDGROUP. Strategy | Content | Discovery. Association Strategy: Hire Slower, Fire Faster. ► 2011. (42). September 4-6, 2012. Columbus, Ohio. This is an awesome conference. You’ll come away with a ton of valuable tips and ideas. Posted by Steve Drake.

Content 40

Content Marketing Columbus Ohio 40

Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

Marketing 40

Marketing Price Analysis Survey 40