YourMembership

MARCH 20, 2012

This is especially important when your non-dues revenue strategy includes selling sponsorships. Social Media and Business Trends. Corporate + Social. ©1998–2011, YourMembership.com Inc. Enter this kind of time and cost calculation into deciding what works best for your association, your staff and your members.

Revenue 150

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

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Association Subculture

OCTOBER 11, 2011

Tuesday, October 11, 2011. It is part of a worldwide drive for greater social justice.".Mohamed Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. October 15, 2011 3:04 AM. social media. (3). strategy. (5). ▼ 2011. (27). Customer service.

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Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy.

Strategy 40

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2011. (29). What Strategy Leads to Membership Growth? Publications.

Strategy 40

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Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. at Thursday, December 22, 2011. Shipping discounts on long haul type shipping 7. December 22, 2011 6:59 PM. December 23, 2011 10:06 AM. December 31, 2011 11:34 AM.

Revenue 40

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Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Publications.

Marketing 40

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

Marketing 40

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM.

Social Media 40

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Association Subculture

MARCH 8, 2011

Tuesday, March 8, 2011. Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? March 10, 2011 10:09 AM. March 10, 2011 10:12 AM. March 21, 2011 5:29 AM. March 21, 2011 8:52 AM. social media. (3).

Innovation 100

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

Report 40

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Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow.

Price 40

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. It’s a modern strategy based on two assumptions. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. Labels: Growth Strategy , Quotes. This is where I think social media plays a role.

Innovation 40

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. ▼ 2011. (29). How to Recognize a Good Strategy? 2011 Benchmarking Survey. (9). Dues Discount. (4).

Tools 40

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Report 40

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Off Stage

JUNE 22, 2011

22, 2011 - Introduction to Search Engine Optimization. Spend a few minutes with a publication like “131 Link Building Strategies ” to better understand how external links work and why they are important. ) You might have to offer them a reward for doing so, but paying for links is a common web strategy. Social Media.

Houston 40

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. November 18, 2011 11:15 AM.

Marketing 40

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.”

Case Study 40

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). News on Social Media and Membership Marketing. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Build a Better Member Survey.

Marketing 40

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). Publications.

Marketing 40

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Branding.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. ▼ 2011. (29). How to Recognize a Good Strategy? 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Speaking Engagements.

Marketing 40

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Branding.

Marketing 40

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. at Monday, October 10, 2011. October 13, 2011 3:54 PM.

Marketing 40

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AMR Management Services

JULY 6, 2011

Wednesday, July 6, 2011. Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth. ▼ 2011. (37). How to Create a Content Marketing Strategy. c) AMR Management Services 2011.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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SCD Group

AUGUST 30, 2012

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. So, the organization explored a LinkedIn marketing strategy. · Save $100 on your registration: enter discount code SCDGROUP. Strategy | Content | Discovery. Social Media & Internet have replaced 2 of top 3 r. ► 2011. (42).

San Francisco 40

San Francisco Columbus Ohio Tools 40

SCD Group

JULY 11, 2012

Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. Save $100 on your registration: enter discount code SCDGROUP. Strategy | Content | Discovery. Association Strategy: Hire Slower, Fire Faster. at 4:46 PM.

Content 40

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Association 141+

NOVEMBER 30, 2011

Wednesday, November 30, 2011. has been asked to construct a 3-5 minute orientation and tour of their subject area highlighting the value members can gain through greater interaction, portals for involvement, and simply how to navigate the website and private social media platform for maximum output. ▼ 2011. (15).

Social Media 40

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Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

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Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Branding.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). ▼ January. (3).

Marketing 40

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

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Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

Price 40

Price Survey Products Analysis 40