Association Adviser

MARCH 16, 2017

Whether it’s increased awareness, reputation or revenue, it’s important to articulate your top two goals. social media, email, print) along with a special offer (e.g., registration discount, highly anticipated whitepaper) to attract attention. Identify your primary and secondary goals. Consider your must-have assets.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. ► 2011. (29). Using Social Media to Recruit Staff. 2011 Benchmarking Survey. (9).

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Social Media Recruiting Recruitment Marketing 40

Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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Survey Marketing Price Analysis 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Association Subculture

OCTOBER 11, 2011

Tuesday, October 11, 2011. It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. at 10:07 AM.

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United States Discount Class Leadership 100

Mizz Information

DECEMBER 14, 2011

Wednesday, December 14, 2011. These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success. Mizz Information. information.

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Speaking Engagements.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9).

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Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

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Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

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Report Marketing Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Membership Marketing News You can Use.

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Newer Post.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. at Monday, March 14, 2011. March 16, 2011 3:51 PM. March 16, 2011 4:14 PM. March 17, 2011 4:26 AM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). ▼ 2011. (29). Publications.

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Price Products Marketing Discount 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Recruitment, Retention, and Engagement Trends. Tony Rossell.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications.

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Marketing Price Case Study Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February.

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Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February.

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Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. at Monday, October 10, 2011. October 13, 2011 3:54 PM.

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Marketing Survey Social Media Price 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications.

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Marketing Price Survey Products 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JANUARY 19, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). ▼ January. (3). Participation Grows for the 2012 Membership Market. Your Membership Value Equation. ► December. (4). ► November. (2). Economics.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. November 18, 2011 11:15 AM. November 21, 2011 12:13 PM. Speaking Engagements. Speaking Engagements. Publications. Five Steps to Building a Membership Recruitment Strategy. Tony Rossell. Newer Post.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. at Monday, March 07, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

Price 40

Price Survey Products Analysis 40

Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. Richard Rumelt, The Perils of Bad Strategy , McKinsey Quarterly, the business journal of McKinsey & Company, June 2011. at Wednesday, December 28, 2011. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Dues Discount. (4).

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Strategy How To Marketing Price 40

Membership Marketing

DECEMBER 28, 2010

So here are three resolutions that you may want to make for a more successful membership year in 2011. The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ” What are your membership marketing resolutions for 2011? ► 2011. (29).

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Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. Today, membership associations are introducing a variety of operational models and revenue streams. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. Publications.

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Marketing Price Survey Analysis 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. April 22, 2011 4:39 PM. April 25, 2011 3:45 PM.

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Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 16, 2011

Friday, September 16, 2011. at Friday, September 16, 2011. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Is There a Membership Gene? Newer Post.

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Marketing United States Price America 40

Membership Marketing

MAY 25, 2012

► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► June. (3). ▼ May. (1). Just Released: The 2012 Membership Marketing Bench. ► April. (5). ► March. (4). ► February. (1). teamwork.

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