Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. ► 2011. (29).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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Report Survey Price Recruiting 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Tony Rossell. Newer Post.

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Tools Marketing Price Report 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Not necessarily.

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Recruiting Recruitment Leadership Revenue 100

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements.

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Marketing Class Miami Price 40

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. at Monday, March 14, 2011. March 16, 2011 3:51 PM. March 16, 2011 4:14 PM. March 17, 2011 4:26 AM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). Speaking Engagements. Speaking Engagements.

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Publications.

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Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Five Steps to Building a Membership Recruitment St. 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements.

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Marketing Price Survey Tips 40

Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

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Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. January 3, 2011 11:58 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Publications.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Marketing Report Price Survey 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Marketing Survey Price Analysis 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). • Monthly and annual subsequent year renewal of members.

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Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

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Case Study Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Yes Marketing Works. Tony Rossell. Email This BlogThis!

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Marketing Project Price Survey 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

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Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Marketing Cost Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). Using Social Media to Recruit Staff. 2011 Benchmarking Survey. (9).

Social Media 40

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

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Price Survey Products Analysis 40

Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. Richard Rumelt, The Perils of Bad Strategy , McKinsey Quarterly, the business journal of McKinsey & Company, June 2011. at Wednesday, December 28, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9).

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Strategy How To Marketing Price 40

Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. Today, membership associations are introducing a variety of operational models and revenue streams. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 16, 2011

Friday, September 16, 2011. at Friday, September 16, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). The 2011 Membership Marketing Benchmarking Report. 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements.

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Marketing United States Price America 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Report Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. The bottom line is that if starting or improving your social media strategy is part of the plan for 2011, then it is well worth buying, reading, and using the ideas in Open Community. at Tuesday, January 04, 2011. January 5, 2011 5:16 PM. January 28, 2011 4:56 PM. ▼ 2011. (29).

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. February 22, 2011 6:48 AM. February 22, 2011 5:51 PM. March 2, 2011 6:17 PM. Speaking Engagements. Speaking Engagements. Publications.

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Innovation Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Marketing Price Survey Analysis 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Tony Rossell.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Marketing Price Report Survey 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes.

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Membership Marketing

DECEMBER 28, 2010

So here are three resolutions that you may want to make for a more successful membership year in 2011. These membership marketing resolutions are summed up well by a comment from one of my survey respondent who wrote: “When you actually do a recruitment campaign, they join. ► 2011. (29). 2011 Benchmarking Survey. (9).

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