Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

YourMembership

MARCH 20, 2012

The following is a guest blog post from Chad Slager, Director of Sales for Directory Solutions. Launching any number of these programs requires planning, analysis and ultimately marketing. If you’re not marketing the events they’re sponsoring, they won’t likely renew with you. in Interdisciplinary Social Science.

Revenue 150

Revenue Directory Price Software 150

SCD Group

MAY 24, 2012

5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. This week, were focusing on Integrated Marketing.

Marketing 40

Marketing Tips Social Media Dallas 40

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media.

Communications 60

Communications Dallas Directory Social Media 60

Thanks For Playing

APRIL 5, 2012

Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? As we all know by now, one of the key differences to social media is that its a PULL mechanism. Were still using these platforms as push marketing outlets. ► 2011. Alltop Social Media.

Social Media 150

Social Media Directory United States Revenue 150

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Market your communications. The member benefit can be receiving the print issue in the mail. Be loud and proud!

Revenue 69

Revenue Survey Communications Newsletter 69

AMR Management Services

SEPTEMBER 27, 2012

Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.”

Social Media 64

Social Media Library Kentucky Directory 64