Remove 2012 Remove Certificate Remove Discount Remove Marketing
article thumbnail

Nonmember Fees: A Not-So-Simple Decision

Associations Now

But pricing for a second audience just adds another layer of complexity: The member discount ought to be enough to make joining attractive, while the nonmember markup shouldn’t be so high as to feel like gouging. Some products and services that are essential for doing business in an industry must be made available to nonmembers.

article thumbnail

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The 2010 U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product and Service Engagement Drives Membership Retention and

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, April 10, 2012. • Acquire or maintain a certification (22%). at Tuesday, April 10, 2012. Publications.

article thumbnail

Six Components to Building Your Membership Model

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This can be defined as specific markets or market segments. June 21, 2012 4:03 AM. Membership Marketing Benchmarking Report.

Price 40
article thumbnail

Association 141+: Member Orientation: A Personal Connection

Association 141+

One of the main projects that I have on tap for 2012 is to start a monthly orientation webinar (one of the new approaches that Deirdre mentions). If they joined through certification, they may not be aware of conference opportunities. These presentations are specifically NOT supposed to be sales pitches, or lists of discounts.

article thumbnail

Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

article thumbnail

Tax Time Coming Up - UBIT Guidelines for 501(c) Organizations

Association Law

Some sponsorship benefits, such as discounted booth or magazine advertising space and logo placements on magazines and trade show banners, are likely to translate into more than mere acknowledgements. UBI and Certification Programs. Certification programs can be difficult to characterize as related or unrelated. ► 2012. (4).